This Privacy Policy applies to all personal information collected by Mugu Marketing Group Pty Ltd (we, us or our) via the website located at mugumarketing.com.au (Website).
What information do we collect?
The kind of Personal Information that we collect from you will depend on how you use the Website. The Personal Information which we collect and hold about you may include:
- Email Address
- Name
- Phone Number
- Other details submitted to us via webforms
Types of Information
The Privacy Act 1998 (Cth) (Privacy Act) defines types of information, including Personal Information and Sensitive Information.
- Personal Information means information or an opinion about an identified individual or an individual who is reasonably identifiable:
- whether the information or opinion is true or not; and
- whether the information or opinion is recorded in a material form or not.
If the information does not disclose your identity or enable your identity to be ascertained, it will in most cases not be classified as “Personal Information” and will not be subject to this privacy policy.
- Sensitive Information is defined in the Privacy Act as including information or opinion about such things as an individual’s racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record, or health information.
Sensitive Information will be used by us only:
- for the primary purpose for which it was obtained;
- for a secondary purpose that is directly related to the primary purpose; and
- with your consent or where required or authorised by law.
How we collect your Personal Information
We may collect Personal Information from you whenever you input such information into the Website, related app, or provide it to us in any other way.
We may also collect cookies from your computer which enable us to tell when you use the Website and help customise your Website experience. As a general rule, however, it is not possible to identify you personally from our use of cookies.
We generally don’t collect Sensitive Information, but when we do, we will comply with the preceding paragraph.
Where reasonable and practicable, we collect your Personal Information from you only. However, sometimes we may be given information from a third party, in which case we will take steps to make you aware of the information that was provided by a third party.
Purpose of collection
We collect Personal Information to provide you with the best service experience possible on the Website and to keep in touch with you about developments in our business.
We customarily only disclose Personal Information to our service providers who assist us in operating the Website. Your Personal Information may also be exposed from time to time to maintenance and support personnel acting in the normal course of their duties.
By using our Website, you consent to the receipt of direct marketing material. We will only use your Personal Information for this purpose if we have collected such information directly from you, and if it is material of a type that you would reasonably expect to receive from us. We do not use sensitive Personal Information in direct marketing activity. Our direct marketing material will include a simple means by which you can request not to receive further communications of this nature, such as an unsubscribe button link.
Tracking Technologies and Cookies
We use various tracking technologies to enhance your experience on our Website and help us understand how our visitors engage with our content and services. These technologies may include:
Google Analytics
We use Google Analytics to collect information about your interaction with our Website, such as the pages you visit, the time spent on each page, and the links you click. Google Analytics uses cookies and similar technologies to gather this information and generate reports about website activity. This helps us improve our Website functionality and user experience.
- The information collected by Google Analytics does not include Personal Information and is anonymized in most cases.
- You can opt out of Google Analytics tracking by using the Google Analytics opt-out browser add-on.
Google Ads
We use Google Ads to display advertisements to you across the Google Display Network and search engine results. Google Ads may collect data such as your interaction with our advertisements or Website and use this data to display ads that are relevant to your interests.
- Google Ads uses cookies and other identifiers to track interactions with our ads. This helps us assess the performance of our marketing campaigns.
- You can control the information collected by Google Ads through your Google Ad Settings or by visiting the Network Advertising Initiative.
Facebook Pixel
We use Facebook Pixel to measure the effectiveness of our advertising campaigns on Facebook and Instagram. Facebook Pixel tracks your actions on our Website (such as making a purchase or completing a form) and connects that activity with your Facebook profile, allowing us to serve personalized ads to you on Facebook’s platform.
- Facebook Pixel uses cookies and similar technologies to collect information about your interactions with our Website. This information may be combined with other information held by Facebook to display more relevant advertisements.
- You can manage your ad preferences on Facebook by visiting the Facebook Ad Preferences page or opting out of personalized advertising through the Digital Advertising Alliance.
Your Choices Regarding Tracking Technologies
You can control the use of tracking technologies and cookies in the following ways:
- Browser Settings: You can choose to block or delete cookies through your web browser settings. However, please note that some parts of our Website may not function properly without cookies.
- Opt-out Links: For Google Analytics, you may opt out by using the Google Analytics opt-out browser add-on. For Google Ads, you can manage preferences via Google Ad Settings. For Facebook Pixel, you can control how ads are personalized by adjusting your settings at Facebook Ad Preferences.
Security, Access and Correction
We store your Personal Information in a way that reasonably protects it from unauthorised access, misuse, modification, or disclosure. When we no longer require your Personal Information for the purpose for which we obtained it, we will take reasonable steps to destroy, anonymise, or de-identify it. Most of the Personal Information that is stored in our client files and records will be kept for a maximum of 7 years to fulfil our record-keeping obligations.
The Australian Privacy Principles:
- permit you to obtain access to the Personal Information we hold about you in certain circumstances (Australian Privacy Principle 12); and
- allow you to correct inaccurate Personal Information subject to certain exceptions (Australian Privacy Principle 13).
Where you would like to obtain such access, please contact us in writing using the contact details set out at the bottom of this privacy policy.
Complaint Procedure
If you have a complaint concerning the manner in which we maintain the privacy of your Personal Information, please contact us using the contact details set out at the bottom of this policy. All complaints will be considered by Mugu Marketing Group Pty Ltd, and we may seek further information from you to clarify your concerns. If we agree that your complaint is well-founded, we will, in consultation with you, take appropriate steps to rectify the problem. If you remain dissatisfied with the outcome, you may refer the matter to the Office of the Australian Information Commissioner.
Overseas Transfer
Your Personal Information may be transferred overseas or stored overseas for a variety of reasons. It is not possible to identify each and every country to which your Personal Information may be sent. If your Personal Information is sent to a recipient in a country with data protection laws which are at least substantially similar to the Australian Privacy Principles, and where there are mechanisms available to you to enforce protection of your Personal Information under that overseas law, we will not be liable for a breach of the Australian Privacy Principles if your Personal Information is mishandled in that jurisdiction. If your Personal Information is transferred to a jurisdiction which does not have data protection laws as comprehensive as Australia’s, we will take reasonable steps to secure a contractual commitment from the recipient to handle your information in accordance with the Australian Privacy Principles.
GDPR
In some circumstances, the European Union General Data Protection Regulation (GDPR) provides additional protection to individuals located in Europe. The fact that you may be located in Europe does not, however, on its own entitle you to protection under the GDPR. Our website does not specifically target customers located in the European Union, and we do not monitor the behaviour of individuals in the European Union. Accordingly, the GDPR does not apply.
How to contact us about privacy
If you have any queries, or if you seek access to your Personal Information, or if you have a complaint about our privacy practices, you can contact us at: [email protected].